IFA in Berlin is the most relevant showcase of the international consumer and home electronics industry, and it will continue to represent the worldwide Consumer Electronics and Home Appliances business in the future.
This more than 90 years old tradeshow has not only been successful throughout time, but has no competition to speak of. The unique combination of public show and order platform gives IFA its importance. The extraordinary engagement of the media turns IFA into a first rate media event. Thousands of journalists report worldwide on IFA every year.
IFA is the most important meeting place for preparing the ground for the busiest sales period of the year. It will set major trends and provide an important boost for every branch of industry involved, for the international retail trade, consumers and the media.