Review 2010
IFA 2010 – a giant step forward into a new age
Industry expectations exceeded – IFA provides market boost
worldwide – federal chancellor and German president visit IFA –
IFA International Keynotes set new standards – record numbers
visit IFA TecWatch and networked home – growth in trade visitor
attendance – increase in TV network and media presence –
successful debut of new sections, IFA iZone and IFA
eLibrary
Berlin, 8 September 2010 – the early signs that the
50th IFA would be a success were good: double-digit growth saw
rented display space grow to 134,400 square metres (+11%),
which alongside 1,423 exhibitors set a new record. The number
of visitors who attended the 50th IFA was equally high. From 3
to 8 September 2010 235.000 visitors (+5%),
among them 125.000 trade visitors (+8%), once
again made sure that IFA lived up to its reputation as the
world’s biggest and most important trade show for consumer
electronics and home appliances. At 3.5 billion euros
(+9 %), the volume of orders placed
by the retail trade exceeded last year’s figures.
Federal Chancellor Dr. Angela Merkel officially opened the show at the IFA gala event on the eve of the show. “The 50th edition is an occasion to be proud of. This year’s IFA is the biggest in the history of the event and is proof that the right decisions were made, and over and over continue to be made throughout. 50 editions of IFA spanning 86 years, and still the show remains as youthful as ever.“
After touring the 50th IFA on Tuesday, German President Christian Wulff gave an equally positive assessment: “IFA is central to Germany’s efforts as an exporting nation. I noticed a particularly upbeat atmosphere here.“ He noted that the show was a very good indicator of how innovative the consumer electronics and home appliances industries were. IFA represented a giant step forward into a new age that would make the future easier for us, said Christian Wulff.
“We are delighted the 50th edition of IFA continued the event’s success story and that once again it was a most attractive platform for the trade, industry and the consumer.
The highly satisfactory growth in all areas exceeded our expectations“, said Dr. Reinhard Hecker, Chairman of the Supervisory Board of Gesellschaft für Unterhaltungs- und Kommunikationselektronik (gfu) mbH.
Dr. Christian Göke, Chief Operating Officer of Messe Berlin: “With its high level of growth, the 50th edition of IFA once again set the tone. The trade, the industry and trade visitors were fascinated by the size of the event and the wide range of products on offer.“
“We are very satisfied with the event, which fulfilled our expectations in every way. We welcomed even more visitors on our stand than last year, and were able to provide an even greater focus on key topics such as saving water and energy, and product ease of use. There was also a keen response to other themes, such as the smart networked home and smart grids. We are particularly pleased with the increase in the number of trade visitors from abroad. IFA lived up to its reputation as the leading event for the home appliances industry”, said Dr. Reinhard Zinkann, Chairman of the Home Appliances Trade Association, part of ZVEI, and member of the Board of ZVEI.
“The 50th edition of IFA exceeded all expectations. It is on a successful course and the decisions that were taken were right. 1,877 members of the international media (+9%) and 29,000 international trade visitors (+21%) attended the event, which puts IFA out in front worldwide“, said Jens Heithecker, Director of IFA.
IFA gives the market a strong boost
Due to the positive market developments ahead of the event there was a favourable mood at the 50th edition of IFA, and accordingly it gave the market a strong boost. “3.5 billion euros of orders were placed, setting a new record“, said Hans-Joachim Kamp, Vice President of ZVEI. “The companies exhibiting at IFA reported that their high expectations were exceeded in every way. For the trade and the industry this is an extremely positive signal for the months ahead“, Kamp added.
IFA sets the tone where innovations are concerned
IFA had a wide range of innovative products on show. Attention focused particularly on 3D TV. Other main themes at the 50th IFA included TV/internet convergence, HD TV, the networked home, and all areas of mobile media use. Energy-efficiency and conserving resources remain key issues for both the consumer electronics and home appliances industries, with new products and numerous special shows and conferences reflecting this trend. In addition to ease of use and product design, the focus in the home appliances section was on cooking, health and wellness.
IFA 2010 International Keynotes set new standards
The IFA International Keynotes were the outstanding highlight of the IFA programme, with speeches from Google, Bosch Siemens, IBM, ESPN and Constantin Medien. Senior international executives provided interesting insights as well as a look at 3D content, smart electronics, ecological issues and the technology of tomorrow.
Successful debut of the IFA iZone and IFA eLibrary
The new display sections IFA iZone and IFA eLibrary were an immediate success. App developers, retailers, the media and software distributors exhibited their products at more than 50 stands in the new special sections at IFA. Most of the exhibitors were newcomers to IFA and were extremely satisfied, reporting successful business throughout. Thus IFA has successfully integrated the latest trends from the world of i-products and e-media.
Visitors throng to IFA TecWatch in its new location
In 2010 IFA TecWatch, the innovation centre at IFA, represented a hub in Hall 8.1 linking the telecommunications, mobile media and home appliances sections. Visitors expressed even keener interest in the research and development exhibits on display, with the new sophisticated hall layout providing an additional attraction.
E-Haus presentation by associations a major public attraction
For the first time at IFA, the Electro-Industry Association (ZVEI) was represented jointly alongside the Association for Electrical, Electronic &Information Technologies (VDE) and the German Association of Electrical and IT Professions (ZVEH). Visitors showed keen interest in the networked home, energy efficiency and the main exhibit, the E-Haus shown by ZVEH, a comprehensive prototype of the networked home.
medienwoche@IFA and medienpolitik@IFA
The third edition of a collaboration involving Medienanstalt Berlin-Brandenburg, Medienboard Berlin-Brandenburg and IFA gathered experts representing media politics and the content and device industry. Once again, medienwoche@IFA included the format medienpolitik@IFA, which was co-organised by gfu and ZVEI.
The next IFA will take place on the Berlin Exhibition Grounds from 2 to 7 September 2011.
Federal Chancellor Dr. Angela Merkel officially opened the show at the IFA gala event on the eve of the show. “The 50th edition is an occasion to be proud of. This year’s IFA is the biggest in the history of the event and is proof that the right decisions were made, and over and over continue to be made throughout. 50 editions of IFA spanning 86 years, and still the show remains as youthful as ever.“
After touring the 50th IFA on Tuesday, German President Christian Wulff gave an equally positive assessment: “IFA is central to Germany’s efforts as an exporting nation. I noticed a particularly upbeat atmosphere here.“ He noted that the show was a very good indicator of how innovative the consumer electronics and home appliances industries were. IFA represented a giant step forward into a new age that would make the future easier for us, said Christian Wulff.
“We are delighted the 50th edition of IFA continued the event’s success story and that once again it was a most attractive platform for the trade, industry and the consumer.
The highly satisfactory growth in all areas exceeded our expectations“, said Dr. Reinhard Hecker, Chairman of the Supervisory Board of Gesellschaft für Unterhaltungs- und Kommunikationselektronik (gfu) mbH.
Dr. Christian Göke, Chief Operating Officer of Messe Berlin: “With its high level of growth, the 50th edition of IFA once again set the tone. The trade, the industry and trade visitors were fascinated by the size of the event and the wide range of products on offer.“
“We are very satisfied with the event, which fulfilled our expectations in every way. We welcomed even more visitors on our stand than last year, and were able to provide an even greater focus on key topics such as saving water and energy, and product ease of use. There was also a keen response to other themes, such as the smart networked home and smart grids. We are particularly pleased with the increase in the number of trade visitors from abroad. IFA lived up to its reputation as the leading event for the home appliances industry”, said Dr. Reinhard Zinkann, Chairman of the Home Appliances Trade Association, part of ZVEI, and member of the Board of ZVEI.
“The 50th edition of IFA exceeded all expectations. It is on a successful course and the decisions that were taken were right. 1,877 members of the international media (+9%) and 29,000 international trade visitors (+21%) attended the event, which puts IFA out in front worldwide“, said Jens Heithecker, Director of IFA.
IFA gives the market a strong boost
Due to the positive market developments ahead of the event there was a favourable mood at the 50th edition of IFA, and accordingly it gave the market a strong boost. “3.5 billion euros of orders were placed, setting a new record“, said Hans-Joachim Kamp, Vice President of ZVEI. “The companies exhibiting at IFA reported that their high expectations were exceeded in every way. For the trade and the industry this is an extremely positive signal for the months ahead“, Kamp added.
IFA sets the tone where innovations are concerned
IFA had a wide range of innovative products on show. Attention focused particularly on 3D TV. Other main themes at the 50th IFA included TV/internet convergence, HD TV, the networked home, and all areas of mobile media use. Energy-efficiency and conserving resources remain key issues for both the consumer electronics and home appliances industries, with new products and numerous special shows and conferences reflecting this trend. In addition to ease of use and product design, the focus in the home appliances section was on cooking, health and wellness.
IFA 2010 International Keynotes set new standards
The IFA International Keynotes were the outstanding highlight of the IFA programme, with speeches from Google, Bosch Siemens, IBM, ESPN and Constantin Medien. Senior international executives provided interesting insights as well as a look at 3D content, smart electronics, ecological issues and the technology of tomorrow.
Successful debut of the IFA iZone and IFA eLibrary
The new display sections IFA iZone and IFA eLibrary were an immediate success. App developers, retailers, the media and software distributors exhibited their products at more than 50 stands in the new special sections at IFA. Most of the exhibitors were newcomers to IFA and were extremely satisfied, reporting successful business throughout. Thus IFA has successfully integrated the latest trends from the world of i-products and e-media.
Visitors throng to IFA TecWatch in its new location
In 2010 IFA TecWatch, the innovation centre at IFA, represented a hub in Hall 8.1 linking the telecommunications, mobile media and home appliances sections. Visitors expressed even keener interest in the research and development exhibits on display, with the new sophisticated hall layout providing an additional attraction.
E-Haus presentation by associations a major public attraction
For the first time at IFA, the Electro-Industry Association (ZVEI) was represented jointly alongside the Association for Electrical, Electronic &Information Technologies (VDE) and the German Association of Electrical and IT Professions (ZVEH). Visitors showed keen interest in the networked home, energy efficiency and the main exhibit, the E-Haus shown by ZVEH, a comprehensive prototype of the networked home.
medienwoche@IFA and medienpolitik@IFA
The third edition of a collaboration involving Medienanstalt Berlin-Brandenburg, Medienboard Berlin-Brandenburg and IFA gathered experts representing media politics and the content and device industry. Once again, medienwoche@IFA included the format medienpolitik@IFA, which was co-organised by gfu and ZVEI.
The next IFA will take place on the Berlin Exhibition Grounds from 2 to 7 September 2011.
