Huge media event becomes even more global
Journalists from 75 countries reported on the huge range of innovations and technology trends on show at IFA. Jens Heithecker, executive director at IFA: “This year, we attracted 6,000 journalists from 75 countries around the world – again more international than ever before. Global media attention is soaring, and we now have outlets covering 160 countries reporting from IFA. This really demonstrates our event’s global importance.“
IFA’s Global Broadcast Center supported a wide range of broadcasters, from the AP and Reuters news agencies to the public service broadcaster EBU, as well as the Luxembourg-based private network ENEX. Among the international TV stations and news networks reporting live from IFA were Al Jazeera (UAE), Nine Network (Australia), IBA International (Israel), CNBC (USA), as well as CCTV, the Shanghai Media Group and the Phoenix Group (all from China). With its shopping website Taobao, TBTX Media from China is able to reach 87 per cent of the country’s online consumer market with more than 500 million registered users, 60 million of whom are online daily. Iran International TV’s weekly technology program also reported on trends at IFA. Camera crews from France representing Euronews, 01net TV, LCI, BFM TV, OUATCH.tv, France 24 and ES 1 also reported from IFA in Berlin.
IFA Global Markets attracts record numbers too
IFA Global Markets, now in its third year, set a new standard by attracting a huge number of global attendees and established itself as a vital part of IFA. In 2018, the exhibition area at IFA Global Markets was fully booked and even oversubscribed. The event – from 2 to 5 September - was open exclusively to trade visitors, suppliers, component manufacturers and OEMs/ODMs, to meet customers and business partners from the consumer and home electronics markets. IFA Global Markets has thus become Europe’s largest sourcing market.
IFA NEXT doubles in size – Successful debut for Shift AUTOMOTIVE
IFA NEXT, the innovation showcase for start-ups, research institutions and enterprises, is in its second year, but has already nearly doubled in size. This year, the event had two stages, the Innovation Engines, for talks and demonstrations, covering a huge range of topics and events. In addition to R&D laboratories and leading global players, IFA NEXT 2018 featured some 125 start-ups from 21 countries, showcasing more innovation than ever before.
IFA NEXT hosted not only an exhibition of innovative technology featuring fascinating lectures, but also the IFA Keynotes, the IFA+ Summit exploring the future five to 10 years out, as well as Shift AUTOMOTIVE, the new convention on Future Mobility, which made its debut in 2018 – all under one roof.
The first edition of Shift AUTOMOTIVE saw talks and panel discussions with speakers from Designworks of BMW Group, Daimler, Porsche, Nokia, Mesosphere, Accelere, KPMG and many others. The speakers and panelists faced a large and lively audience posing many questions. The event looked at the future of driving from the perspective of consumers and explored how new automotive technologies are changing the way we live, work and drive.
Trends of IFA 2019
Consumer Electronics 2019
As the world’s leading trade show for consumer electronics, IFA is presenting the entire spectrum of new products from an innovative industry from September 6 to 11, 2019, in time for the most important season of the year for sales. Artificial intelligence, mobile devices for tomorrow’s 5G networks, flexible screens, 360-degree sound and wireless music streamed from vinyl grooves... More
Home Electronics 2019
The latest products and innovations from the leading manufacturers of major and small domestic appliances will again be in the spotlight from September 6 to 11 at IFA in Berlin. "Smart” in every way thanks to AI, voice control, and connectivity... More