Review IFA Berlin 2019

  • Review: IFA 2019

    IFA 2019 takes visitors to the edge of innovation, with Voice, Artificial Intelligence and 5G

    Record number of exhibitors, new products and international trade visitors - Huge media interest from journalists covering 160 countries - IFA Keynotes outline the future of 5G, streaming media and sustainability - Packed IFA NEXT with Japan as first Global Innovation Partner – SHIFT explores the Future of Mobility with AXA, BMW, Daimler, Ford, Fujitsu, VW - IFA Global Markets strengthens its position as Europe’s largest sourcing show

    IFA Berlin has turned out to be another huge success story with 1,939 exhibitors, 238,721 visitors, and a new all-time high for international attendance (82,739), with more than 50 percent of trade visitors coming from abroad.

    Three big technology trends dominated IFA across both consumer electronics and home appliances: voice, artificial intelligence and connectivity, especially given the rapid roll-out of high-speed, high bandwidth 5G mobile networks.

    Global media attendance has gone up yet again; the journalists coming to Berlin work for media organizations covering 160 countries around the world. This shows how important IFA is in the calendar for technology and lifestyle journalists. This year, IFA attracted 5,361 journalists in total, with 2,798 coming from abroad.

  • »IFA had once again shown the power of co-innovation, where inventors in different sectors and industries inspire each other. Trade wars, trade barriers and political barriers would harm consumers not just by making products more expensive, but by slowing down innovation itself«,

    states Dr. Christian Göke, CEO of Messe Berlin.


    »As an important driving force for trade and industry and the world's most important platform for consumer electronics and home appliances, IFA 2019 met the high expectations. With its large number of innovations, it has a positive influence on the mood in the international markets. With an unexpectedly stable high order volume in regard to the current market situation, the foundation was laid for a successful year-end business«,

    explains Hans-Joachim Kamp, Chairman of the Supervisory Board of IFA organizer gfu Consumer & Home Electronics.

    »We are satisfied with the results of IFA 2019. Accordingly, the household appliance industry is optimistic about the future. This year too, IFA has strengthened its position as the world's significant trade show for home appliances and made a positive contribution to the market development«,

    states Dr. Reinhard Zinkann, Chairman of the ZVEI.

    Hans-Joachim Kamp Dr. Christian Göke Dr. Rainhard Zinnkann

4th September – 9th September 2020

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