The market in figures
Consumer Electronics in Germany
Sales in Billions of Euros 2022 vs. 2023
Consumer electronics, private IT products and private telecommunications products
Percentages indicate change vs. previous year
All Infographics to download
With a turnover of 30.3 billion euros in 2023, the consumer electronics segment with the product areas of consumer electronics, private telecommunications and private IT products recorded a drop of 4.9 per cent compared to 2022. With sales of just under 8.2 billion euros, the consumer electronics segment suffered a decline of 0.6 per cent. The segment of privately used telecommunications products developed negatively in 2023 with a 2.2 per cent drop in sales to just under 15.5 billion euros. Privately used IT products recorded a decline of 14.9 per cent to just under 6.6 billion euros.
Domestic Appliances in Germany
Sales in Billions of Euros 2022 vs. 2023*
Small and major domestic appliances
Percentages indicate change vs. previous year
All Infographics to download
At 17 billion euros, turnover in the home appliances segment was 3.5 per cent below the previous year’s figure. Sales of major domestic appliances fell by 7.1 per cent to just under 9.8 billion euros in 2023 as a whole. Sales of small domestic appliances rose by 1.7 per cent to around 7.2 billion euros.
Consumer Electronics in Germany
Sales in Billions of Euros 2022 vs. 2023
Consumer electronics, private IT products and private telecommunications products
Percentages indicate change vs. previous year
All Infographics to download
With a turnover of 30.3 billion euros in 2023, the consumer electronics segment with the product areas of consumer electronics, private telecommunications and private IT products recorded a drop of 4.9 per cent compared to 2022. With sales of just under 8.2 billion euros, the consumer electronics segment suffered a decline of 0.6 per cent. The segment of privately used telecommunications products developed negatively in 2023 with a 2.2 per cent drop in sales to just under 15.5 billion euros. Privately used IT products recorded a decline of 14.9 per cent to just under 6.6 billion euros.
Domestic Appliances in Germany
Sales in Billions of Euros 2022 vs. 2023*
Small and major domestic appliances
Percentages indicate change vs. previous year
All Infographics to download
At 17 billion euros, turnover in the home appliances segment was 3.5 per cent below the previous year’s figure. Sales of major domestic appliances fell by 7.1 per cent to just under 9.8 billion euros in 2023 as a whole. Sales of small domestic appliances rose by 1.7 per cent to around 7.2 billion euros.
Selected market figures Germany 2023
14.9 %
Private IT Products
approx. 6.6 billion euros
7.1 %
Large Domestic Appliances
approx. 9.8 billion euros
1.7 %
Small Domestic Appliances
approx. 7.2 billion euros
14.9 %
Private IT Products
approx. 6.6 billion euros
7.1 %
Large Domestic Appliances
approx. 9.8 billion euros
1.7 %
Small Domestic Appliances
approx. 7.2 billion euros
Selected market figures Europe* 2023
1 %
Home Electronics Products
approx. 321 bn. US$
2 %
Consumer Electronics Products
approx. 223 bn. US$
0 %
Home Appliances
approx. 98 bn. US$
1 %
Home Electronics Products
approx. 321 bn. US$
2 %
Consumer Electronics Products
approx. 223 bn. US$
0 %
Home Appliances
approx. 98 bn. US$
*Europe: Western Europe, Central Eastern Europe, Russia, Ukraine, Kazakhstan – Source: GfK Market Intelligence Retail Tracking, coverage 100 %.
Selected market figures Global* 2023
3 %
Home Electronics Products
approx. 1,213 bn. US$
3 %
Consumer Electronics Products
approx. 907 bn. US$
1 %
Home Appliances
approx. 305 bn. US$
3 %
Home Electronics Products
approx. 1,213 bn. US$
3 %
Consumer Electronics Products
approx. 907 bn. US$
1 %
Home Appliances
approx. 305 bn. US$
*Source: GfK Market Intelligence: Retail Tracking, global including North America, coverage 100 %, sales value in million US$ (NSP)